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Tag: Donor relations

What’s More Important: Donors or Their Gifts?

Posted on September 19, 2010September 19, 2010 by Jason McNeal

Does your institution care more about its donors or their gifts? Before you answer, let me ask the same question in a more practical, perhaps more helpful way. After you receive the gift, how long does it take, on average, for your institution to thank and extend a gift receipt to a donor? In the…

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Some Donors Need To Be Fired

Posted on February 24, 2010February 23, 2010 by Jason McNeal

Below is a recreation of a honest-to-goodness telephone call I had with an alum donor – we’ll call him Mr. Smith –  some years ago: Mr. Smith:  Hi Jason, I’d like to establish a named endowment. Me:  Great!  Tell me a bit about what you’re thinking. Mr. Smith:  I’d like it to go to scholarships…

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