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Tag: Donor Engagement

3 Steps To Increasing “Donor Durability”

Posted on January 25, 2017January 25, 2017 by Jason McNeal

Some number of your major gift donors are what I would term “durable.”  They are the ones who continue to give (often generously) regardless of their own personal and financial circumstances;  they are the ones who are deeply committed to your mission;  they are the ones who show up when you need it most;  and…

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Social Media Engagement Changes Everything. . . Except Engagement

Posted on March 21, 2010 by Jason McNeal

I regularly get asked about social media donor engagement strategies as if social media (facebook, twitter, Google Buzz, etc.) is somehow so different from other mediums of communication so as to change the fundamentals of human-to-human interaction. True, the social media technologies provide free, powerful tools to reach, inform, interest, and engage almost endless numbers…

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