If your goal is to increase the amount of gift income you receive, you can: Ask new prospective donors to give for the first time; Ask past donors to give again; Ask current donors to give more. Those, really, are the only methods (or some combination of these 3) to increase gift income. Developing plans […]
Browsing the archives for the #development tag
22 Feb 20
0 Comments Posted in Fundraising, Leadership
Tagged #Advancement, #development, #Giving, #Philanthropy
Tagged #Advancement, #development, #Giving, #Philanthropy
18 Jan 20
If you haven’t yet worked for him or her, you probably will at some point. He’s the VP who focuses more on metrics than on the relationships and processes the metrics are there to measure. She’s the President who wants to know why gift officers aren’t asking for major gifts during a first meeting. Day-traders […]
0 Comments Posted in Advancement, Development, Fundraising, Leadership
Tagged #development, #Giving, Leadership
Tagged #development, #Giving, Leadership
7 Jan 20
“Marketing,” to an advancement professional almost always refers to the marketing of their institution’s programs and services. You market what you do. Or more importantly, the impact of what you do. You market your mission as a way to communicate the rightness and goodness of people giving in support of your institution’s efforts and outcomes. […]
2 Comments Posted in Advancement, Fundraising, Leadership
Tagged #Advancement, #development, #Giving, Leadership
Tagged #Advancement, #development, #Giving, Leadership
17 Jan 18
How do you respond when someone asks about your profession – what you do for a living? While it can be tempting to offer a knee-jerk and readily-understood response such as, “I’m a fundraiser,” please don’t. Ever again. For the sake of our authentically-transforming work, just don’t. Fundraising is the transactional, point-in-time act of donating. […]
0 Comments Posted in Advancement, Development, Fundraising
Tagged #Advancement, #development, #fundraiser
Tagged #Advancement, #development, #fundraiser
8 Jan 18
Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.” By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group. Each of these identified […]
0 Comments Posted in Fundraising, Leadership, Uncategorized
Tagged #Advancement, #development, #majorgifts
Tagged #Advancement, #development, #majorgifts
5 Oct 17
It’s easy to focus on “the gift.” What is the amount we are seeking? For what purpose? Over what period of time? We talk about the gift in strategy sessions, when we ask for it, and when we receive it – especially when we receive one of significance! We write proposals that answer the questions […]
0 Comments Posted in Advancement, Development, Fundraising, Uncategorized
Tagged #development, #Giving, #majorgift
Tagged #development, #Giving, #majorgift
26 Mar 17
Far too often I witness strategy discussions about major gift donors and prospects that leap too quickly to observations focused on what a particular donor “will do,” in terms of his or her gift amount. The conversation plays out something like this. The Associate Vice President (or whoever supervises the Major Gift Officer) asks in […]
9 Feb 17
In all the years I’ve flown through Denver airport, I can’t recall ever having my shoes shined there. Earlier this week, though, I had a long layover and realized that my scruffy dress shoes were in desperate need of help. As I waited my turn at one of the chairs, I looked around but […]
2 Comments Posted in Advancement, Development, Fundraising, Leadership
Tagged #development, #donors, #generosity
Tagged #development, #donors, #generosity
