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Tag: Commodities

Avoiding Advancement Commodification

Posted on November 15, 2010November 14, 2010 by Jason McNeal

The primary goal of advancement programs should be to create conditions which encourage donor generosity.  Generosity producing conditions – be they through direct mail letters, phonathon calls, special events, or face-to-face visits – lead to donor experiences.  If these experiences are inspiring, energizing and/or encouraging for our donors, generosity is more likely to follow. So, how…

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