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Tag: Cause marketing

Why Pepsi Will Refresh Nothing

Posted on March 4, 2010 by Jason McNeal

Have you been following the Pepsi Refresh Project?  It’s the latest in a line of cause marketing strategies in which Pepsi is planning to pay out $20 million in grants of $5,000, $25,000, $50,000, and $250,000.  Submit your idea online and then watch the vote totals go up.  If your idea is a popular choice…

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