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Tag: Case for Support

The SuperStat

Posted on October 18, 2010October 17, 2010 by Jason McNeal

Donors invest because the work of our institutions makes both logical and emotional sense to them. Logically, donors have to recognize and agree that giving to our institution is a wise and productive investment.  Their minds need to agree, “Yes, this makes sense!”  Emotionally, donors need to feel that our institution’s work makes a qualitative…

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