Browsing the archives for the #campaigns tag

The Believability Factor in Campaigns

What makes a campaign successful? “It depends,” is a well-established, go-to answer for consultants, but that doesn’t mean it is an altogether unhelpful response.  From leadership, to donor engagement, to giving history at the institution, successful campaigns do, in fact, “depend,” on numerous important variables. One variable, though not often discussed, is exceptionally predictive of […]