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Tag: Branding

Distinction vs. Distinctiveness

Posted on November 18, 2009 by Jason McNeal

Most organizations claim to have either distinctions or distinctiveness (or both).  Most have neither. A distinction is some aspect of the organization – typically a program or service – which has received special recognition.  The recognition usually highlights quality and is proffered by an unbiased third party.  Winning a national award for excellence for your…

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