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Tag: #AnnualGiving

Causes vs. Symptoms

Posted on October 17, 2017 by Jason McNeal

I’ve been running now for about 10 years (actually, I jog, but that sounds 1980ish).  Over those years, I’ve only experienced two injuries that were painful enough to sideline me this activity that I’ve grown to love.  One of those injuries occurred about 8 years ago.  It was a sharp pain on the outer side…

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The Real Reason Your Annual Fund Matters

Posted on December 14, 2016 by Jason McNeal

Tactically, and even strategically-speaking, the Annual Fund for most non-profit organizations is credited with serving 2 purposes.  The Annual Fund: Provides important (often-times budget relieving) annual gift income to fund current organizational priorities, and; Serves as a (hopefully expanding) pool of future major donor prospects for the organization. While these purposes are important, they are…

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