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Tag: #AnnualFund

The Real Reason Your Annual Fund Matters

Posted on December 14, 2016 by Jason McNeal

Tactically, and even strategically-speaking, the Annual Fund for most non-profit organizations is credited with serving 2 purposes.  The Annual Fund: Provides important (often-times budget relieving) annual gift income to fund current organizational priorities, and; Serves as a (hopefully expanding) pool of future major donor prospects for the organization. While these purposes are important, they are…

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