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Tag: #Advancement

Mission Or Method

Posted on February 22, 2020May 18, 2020 by Jason McNeal

If your goal is to increase the amount of gift income you receive, you can: Ask new prospective donors to give for the first time; Ask past donors to give again; Ask current donors to give more. Those, really, are the only methods (or some combination of these 3) to increase gift income.  Developing plans…

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3 Ways to Market Giving

Posted on January 7, 2020January 7, 2020 by Jason McNeal

“Marketing,” to an advancement professional almost always refers to the marketing of their institution’s programs and services.  You market what you do.  Or more importantly, the impact of what you do.  You market your mission as a way to communicate the rightness and goodness of people giving in support of your institution’s efforts and outcomes. …

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You Are Not A Fundraiser

Posted on January 17, 2018 by Jason McNeal

How do you respond when someone asks about your profession – what you do for a living?  While it can be tempting to offer a knee-jerk and readily-understood response such as, “I’m a fundraiser,” please don’t. Ever again. For the sake of our authentically-transforming work, just don’t. Fundraising is the transactional, point-in-time act of donating. …

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Every Donor Is An Exception

Posted on January 8, 2018 by Jason McNeal

Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.”  By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group.  Each of these identified…

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