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Which Story Are You Seeking?

Posted on April 16, 2015 by Jason McNeal

When I was a higher education vice president some years ago, our institution was asking important questions about student retention.  We brought in experts from around the country to look at our retention efforts and implemented a number of first-year and curriculum-wide programs to help more students persist until graduation.  While we made some progress,…

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Solving The Wrong Problem

Posted on April 6, 2015 by Jason McNeal

It is rare that the first problem presented in a team setting is the most crucial to solve.  In most instances, the first problem presented – usually in the form of a complaint – may have an urgent quality to it, but, represents only a symptom of a deeper, more fundamental issue that needs solving….

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Aspirations, Angels, and Agreement

Posted on March 24, 2015 by Jason McNeal

If your goal is to engage others and do work of substance and consequence, utilize the “Essential A’s”: Aspirations – help others dream and establish the highest possible aspirations for your institution or program.  It’s easy to get distracted and discouraged in the weeds of work (which is why some people choose to live there,…

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“They Are Going To Do Something”

Posted on March 19, 2015 by Jason McNeal

When working with natural partners (such as presidents, other administrators, or faculty) and volunteers in major gifts, one of the most troublesome statements I can hear during major gift donor strategy sessions is, “They are going to do something.” Almost always, what this seemingly positive statement actually means is something akin to the following: “I…

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An Open Letter To A Gift Officer

Posted on March 11, 2015 by Jason McNeal

Dear Gift Officer: Thank you for contacting me and asking for a first visit over coffee.  I was honored to receive your call.  And I especially was pleased that our schedules matched and we could meet on relatively short notice. When you arrived at the coffee shop, your warm smile and confident approach were appreciated….

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Building A Culture of Philanthropy

Posted on March 3, 2015 by Jason McNeal

When advancement leaders claim a desire for a stronger “culture of philanthropy,” what is typically meant is that they want a stronger “culture of giving.”  They want more people to be more generous.  From the Board, to advisory groups, to primary constituency groups, the idea is that more donors and more dollars are the best…

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Ask Fever

Posted on February 26, 2015 by Jason McNeal

In the U.S. space industry the term “go fever,” refers to project teams making rushed decisions while “overlooking potential problems or mistakes.”  The reasons that “go fever” can grip a team can range from budget pressures to individuals not wanting to be viewed as the person who slowed progress or questioned authority.  This concept has…

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Centralized, Decentralized, and Compartmentalized

Posted on February 22, 2015 by Jason McNeal

One way to describe the organization of advancement shops is the point at which they sit along the “centralized – decentralized” continuum.  “Centralized” shops are ones that provide advancement services to the institution they serve through one or several offices that report to one positional leader.  These shops are typically recognized as a “division of…

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Creating Your “To-Who” List

Posted on February 13, 2015 by Jason McNeal

As someone who is part of the advancement process for your institution, you are in the relationship-building business.  To be successful you must work effectively and efficiently with and through others.  At its core, the work is about people. And you probably employ a task-filled “to-do” list in an effort to organize yourself and your…

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What’s The Purpose?

Posted on February 8, 2015 by Jason McNeal

One organization I work with generates over $20 million per year from their direct mail campaigns.  The purpose of their direct mail program is to increase gift income. Another client – a private higher education institution with about 1,600 students – welcomes back to campus approximately 1,000 alumni for homecoming each year.  The purpose of…

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