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“This Needs To Be Run More Like A Business!”

Posted on March 6, 2016 by Jason McNeal

Recently, I facilitated a focus group populated with private higher education governing board members.  One slice of the discussion included a board member lamenting, “Our business model in higher education is broken.  I simply do not understand why our tuition and fees are not sufficient to cover our costs.  We need to be run more…

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Fundraising Is Not A Commodity

Posted on February 21, 2016February 20, 2016 by Jason McNeal

A lot of the services we experience from businesses today are commodified.  For instance, there are 3 “legacy” airlines now – United, American, and Delta.  While each has its own strengths (United has the best mobile app., Delta still serves the best free snacks on flights, etc.), the overall experience of air travel has been…

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An Open Letter To A Governing Board Member

Posted on February 7, 2016February 6, 2016 by Jason McNeal

Greetings Board Member: We are writing today because recently we’ve been discussing our institution’s engagement of you as a member of our board.  Simply put, we recognize that we have failed you in the following important ways: When we recruited you, we failed to share with you a clear, written position description which included a…

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Tickled Pink

Posted on December 23, 2015 by Jason McNeal

As I type this message, most of the world finds itself rushing toward the apex of the “Season of Giving.”  More personal gifts between family and friends and more tax-deductible charitable gifts will be given over the next 7 days than any other week during the year.  Giving is the omnipresent message. And yet, even…

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The 3 P’s of Discovery

Posted on December 13, 2015April 14, 2023 by Jason McNeal

“I finally have a visit scheduled with Dr. Smith for tomorrow!” This was the joyful exclamation made to me recently by a gift officer.  I smiled and congratulated him on the achievement.  Dr. Smith had been one of those prospects who made himself very slippery.  He was believed to have the capacity to make a…

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How Do You Expect Me To Give. . .?

Posted on November 26, 2015 by Jason McNeal

. . . when I still have student loans to pay? . . . when I don’t make much money? . . . when we haven’t received a raise in 3 years? You may think your most important job as an advancement professional in this situation is to address these questions directly and convince the…

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More Data or Different Data?

Posted on November 3, 2015 by Jason McNeal

Today, we have more donor and prospective donor data than at any time in history.  From wealth indicators to database analytics providing giving predictions, generating donor data can be as simple as conducting a google search or as complex as conducting a paid wealth screen.  All manner of donor data is ubiquitous and quite easy…

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Humility vs. Transformation

Posted on November 2, 2015November 2, 2015 by Jason McNeal

There are two forms of humility. A healthy humbleness emanates from an accurate self-perception that takes into account both your greater and lesser strengths.  It is rooted in the authentic recognition that you have distinctive as well as common characteristics when compared with others.  Healthy humility is supported by a genuine yet quiet confidence. When…

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Receiving vs. Creating Gifts

Posted on October 8, 2015 by Jason McNeal

You have two choices really:  either receive gifts from donors or create gift opportunities with donors. Far too many development offices are content to receive the gifts that donors give.  These programs are reactive, unplanned, and regularly receive less than they need for their most important priorities.  The gift receiving mentality is regularly accompanied by…

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Making A Real Difference: Moving Beyond “Metrics” to Strengthening a “Community of Giving”

Posted on September 27, 2015 by Jason McNeal

As a consultant, not a week of client work passes without someone, somewhere asking me about “metrics.”  This word, “metrics,” has come to be used in so many ways that it is beginning to be difficult to understand exactly what people mean when they bring up the topic.  For instance, metrics can mean, “a tool…

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