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The Gift and The Giver

Posted on October 5, 2017 by Jason McNeal

It’s easy to focus on “the gift.”  What is the amount we are seeking?  For what purpose?  Over what period of time?  We talk about the gift in strategy sessions, when we ask for it, and when we receive it – especially when we receive one of significance!  We write proposals that answer the questions…

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3 Questions To Help Avoid “Ask Fever”

Posted on October 4, 2017 by Jason McNeal

Within the U.S. space industry, the term “go fever,” refers to the general idea that engineering teams sometimes rush to get a project completed or a program implemented without taking the appropriate time to assess problems or concerns.  “Go fever,” was identified as a contributing factor in both the Space Shuttle Challenger (1986) and Space…

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Inputs and Outcomes

Posted on May 30, 2017 by Jason McNeal

In the April 1, 2017 edition of The NonProfit Times, Mark Hrywna writes about the challenges and opportunities large nonprofit organizations face in keeping employees engaged and feeling valued.  In the article, Hrywna quotes Harry Johns, the President and CEO of the Alzheimer’s Association as follows: “The thing that’s most critical is engaging people in…

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Who Are You Making Comfortable?

Posted on April 9, 2017April 9, 2017 by Jason McNeal

We’ve all been in a social setting – perhaps a theatre prior to a performance – when a voice comes over the public address system and calmly states, “In the unlikely event of an emergency. . .”  Or, if you board a airplane, you will certainly hear the phrase, “In the unlikely event of a…

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Hiring the 25%

Posted on March 30, 2017 by Jason McNeal

One of the least-discussed, but germane mysteries of our advancement profession is the fact that too many gift officers shy away from asking prospective donors for specific gifts.  I’m not suggesting that gift officers are not receiving gifts.  But just about every institution I’ve worked with has someone (or more than 1) on the team…

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What They Will Do

Posted on March 26, 2017 by Jason McNeal

Far too often I witness strategy discussions about major gift donors and prospects that leap too quickly to observations focused on what a particular donor “will do,” in terms of his or her gift amount. The conversation plays out something like this.  The Associate Vice President (or whoever supervises the Major Gift Officer) asks in…

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Using Your Database to Invite, Report, and Steward

Posted on March 24, 2017 by Jason McNeal

The most fundamental and effective organizing strategies when using your database (certainly not the only organizing strategies!): Inviting Donors and Prospects to Give – you will be most effective in inviting donors and prospects to give when you organize your database by giving history.  In other words, to be the most effective and efficient in…

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“Whatever Makes You Feel Good”

Posted on February 9, 2017July 23, 2025 by Jason McNeal

In all the years I’ve flown through Denver airport, I can’t recall ever having my shoes shined there. Earlier this week, though, I had a long layover and realized that my scruffy dress shoes were in desperate need of help.    As I waited my turn at one of the chairs, I looked around but…

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Why You Are Here Matters Most

Posted on February 7, 2017 by Jason McNeal

Over the past year, I’ve read two thought-provoking articles – “Donation Inflation,” by Toni Coleman in CASE Currents and “Unplanned Obsolescence,” by Paul Clolery in the NonProfit Times – which focus on different topics but speak to a similar root concern for the future of philanthropy in the U.S. In “Donation Inflation,” Coleman highlights the…

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Happy Anniversary

Posted on January 30, 2017 by Jason McNeal

You may complain regularly that your database is deficient, inaccurate, or misused (or all three!).  And because of your database shortcomings, you may get frustrated that you cannot consistently use it to improve and enhance your donor identification, solicitation, and stewardship. Here, though, is a database stewardship and solicitation strategy that all institutions can use…

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