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“How Long Does It Take?”

Posted on October 9, 2024October 8, 2024 by Jason McNeal

A relatively new-to-advancement university president and I were recently discussing a strategy he might use to propose a significant gift to a donor. After a few minutes of tossing around potential ways to frame the importance of the gift to the donor, the president stopped me and asked, “I just want to know.  How long…

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Discouraging Generosity

Posted on September 23, 2024September 22, 2024 by Jason McNeal

Every day, I see advancement teams make decisions that discourage acts of generosity or involvement from others. The direct mail thank you note and receipt for the donor’s most recent gift that also includes an ask for another gift. The governing board or advisory council meeting agenda that only presents the wonderful and positive updates…

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“Just For The Money”

Posted on September 20, 2024 by Jason McNeal

Recently, a gift officer said to me, “My biggest concern with donor visits is that I don’t want them to think I’m only visiting just for the money.” “What do you want them to think you are there for instead?” I asked. “I want them to know that we appreciate them and to thank them…

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Consistency vs. Conviction

Posted on September 9, 2024 by Jason McNeal

It’s, actually, not much of a contest. The depth of belief in the effectiveness of a strategy isn’t nearly as important as consistently implementing a strategy. We can spend a lot of time convincing ourselves and others that a particular strategy is the “right/best” strategy. Perhaps because it is a strategy we proposed.  Or perhaps…

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A.I. and Mannequins

Posted on September 6, 2024September 6, 2024 by Jason McNeal

From a distance, you might be fooled into thinking a department store mannequin is a flesh-and-blood human.  The size is about right, the figure proportionate, the silhouette convincing. But, only from a distance. Get within just a few feet of the mannequin and you can easily tell that it is a lifeless pattern meant to…

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Responding Promptly

Posted on September 4, 2024September 4, 2024 by Jason McNeal

A donor emails you with a question regarding their gift and how it will be spent. Your response tomorrow is usually sufficient from a timing standpoint. Your boss asks you about the progress of the design of an invitation for the special event.  Sharing the latest version with him tomorrow is usually considered timely. Your…

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Talking Points For The Annual Fund

Posted on August 30, 2024 by Jason McNeal

Private educational institutions (either preK-12 or higher ed.) typically have a need for annual budgetary-relieving gifts.  These gifts can be either unrestricted and used however the institution wishes or can be restricted, but supportive of the institution’s operating budget.  However defined, these annual, “repeatable and replaceable,” gifts are typically part of the institution’s Annual Fund….

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“The World Is Coming To An End!”

Posted on August 28, 2024August 27, 2024 by Jason McNeal

It’s true. But it won’t happen (at least by natural means when the all-powerful and life-giving sun peters out) until about 5-7 billion years in the future. So, the statement is true. But, it wouldn’t make much sense to re-order our lives, relationships, work experiences and major decisions around that true statement.  It’s true, but…

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Why Donors Give

Posted on August 26, 2024August 25, 2024 by Jason McNeal

Over the last 20 years or so, a stream of research on giving motivations has regularly pointed to a simple yet powerful factor: Donors tend to give then they are asked. For example, the Study of High Net Worth Philanthropy has been biannually produced since 2006 by the Lilly Family School of Philanthropy and Bank…

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What Happens When The Response Is “No”?

Posted on August 21, 2024August 19, 2024 by Jason McNeal

Does the employee get blackballed, demoted, or, even, fired? Does the donor get ignored? Does the colleague get chastised? Or, is the response a simple, authentic, “why are you thinking that way?”  Or, “Tell me more about your perspective?” Or, “Can you help me understand your response?” The best leaders, the best advancement officers, the…

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