Here’s a simple “what’s really important” check for you today: Do you believe that giving is an important component of a healthy life? Do you believe that giving stimulates our brains in much the same ways that food and sex do? Do you believe that giving reduces chronic pain? Do you believe that giving lowers…
Category: Leadership
The 3 Key Levers to Raising More Money
You will recall your days in elementary school when you first learned about the power of the lever and the fulcrum. This tool shows us that putting our emphasis on simple, well-positioned components can have huge effects. The Greek scientist, Archimedes is noted to have said, “Give me a lever long enough and a fulcrum…
The Metrics of Perfection
How do you measure success? More importantly, how do you view success? By this, I mean, how do you think about what success looks like for your advancement team? For many institutions, an answer might be, “if we raise $(fill in the blank) million next year we will be successful.” Or, “if we grow our…
How Volunteers Can Help You Shave Better
I have found that development volunteers typically fall into 1 of 3 categories – Latherers, Raisers, and After-Shavers. 1. Latherers – these are the volunteers who enjoy encouraging prospects to give or get involved. I once had a college roommate who could get a party together within a few hours by calling all of our…
The 5 Years Before You Raise Serious Money
Here’s an enlightening exercise: Go through your database and identify your current donors who have made leadership-level annual gifts, current major gifts, and planned gift commitments. Next, do the following: For those donors who have made leadership-level annual gifts (whatever the amount as defined by your institution), determine the average age at which they made…
Is “Hard Data” The Best Way to Make Your Case?
In building a case for support for our institutions, advancement professionals typically rely on one of two approaches: a fact-based, quantitative, logical approach, or a story-based, qualitative, anecdotal approach. Depending on the predilection of the author of the message, a reader or listener quickly can see a fondness for one approach over the other. If…
The Problem with “Handsome Clothes”
My son, who is 6, likes to refer to any nice suit of clothes as “handsome clothes.” So, when I travel to visit with clients, or when we get ready for church, or head out for a nice event, he will ask me, “Daddy, which handsome clothes are you going to wear? I want to…
How Much Does It Take To Feel Wealthy?
I recall some years ago working with a major donor who, after making it through the shuttering of one of his businesses and selling one of his four homes, said to me, “These days, I’m not feeling quite as wealthy as I used to.” His remark wasn’t born out of arrogance, he actually was a…
Attracting the Attention of New Donors
You may recall some year’s back, the experiment in which the task is to count how many times the players wearing white passed the basketball. If you have not seen the video or do not know about the purpose of the study by Chabris and Simons, click the link now and participate. Focus on…
Donor Engagement as Coaching
Last night, Pat Summitt, the legendary women’s basketball coach from the University of Tennessee received the Arthur Ashe Award for Courage at the ESPY awards. If you missed the live broadcast, you would do well to take a few minutes and watch the video here. For those that may not know, Coach Summitt recently retired…