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Category: Leadership

Why Are You Here?

Posted on December 18, 2012January 14, 2013 by Jason McNeal

Why have you chosen a career in development, constituent relations, communications, advancement, or non-profit leadership?  Why are you here?  What is your purpose?  Heavy questions, I know.  But do you wrestle with these questions every once in a while?  If not, you should. This past Friday at lunch, I wrestled with these questions.  I was…

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Ask The Right Question First

Posted on December 12, 2012 by Jason McNeal

As a consultant, I’m regularly asked by clients and prospective clients a version of the question, “what would you suggest we do?” And while a satisfying answer to that question might seem sufficient or even helpful at the time, it really is neither in the long-term.  It’s really the wrong question. Instead, the better question…

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A Parachute For Your Trip Over The Fiscal Cliff

Posted on December 2, 2012 by Jason McNeal

I’m not sure what exactly will happen on January 1, 2013, should our esteemed elected officials in Washington, D.C., fail to pass some sort of legislation to avoid the “fiscal cliff.”  We are told that taxes will be increased, at least for those making over $250,000 per year.  We are told that large spending cuts…

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Giving For (More Than) Entertainment

Posted on November 28, 2012 by Jason McNeal

In 2011, Americans spent almost $500 billion on entertainment – sports, movies, games, music, books, internet access, etc.  By 2016, that amount is projected to be almost $600 billion. Meanwhile, our friends at Giving USA, tell us that charitable giving totaled just under $300 billion in 2011. What if we saw it as part of…

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Principles Before Practice

Posted on November 25, 2012 by Jason McNeal

Our friends in the engineering fields have a saying:  Don’t dig before you know what size shovel you need. Most folks like to do things.  They like to get results.  It doesn’t really matter what industry or profession you are in, most good folk want to make something positive happen.  Engineers may want to start…

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Telling the Truth

Posted on November 13, 2012November 12, 2012 by Jason McNeal

What is the truth at your institution?  Is it what you believe about your institution and its work?  Or is it what your donors and constituents believe about your institution? If you are like many advancement pros, you spend a good amount of time and energy strategizing on how best to tell your institution’s story….

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Re-Thinking the Phone Call Before the Discovery Visit

Posted on October 28, 2012 by Jason McNeal

The sense among many development officers is that the primary purpose of calling a new major gift prospect is to get a visit.  The initial research on the prospect’s capacity has been completed and the next logical step, the conventional wisdom says, is to get the visit. But in this day of doing more with…

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Capping the Charitable Gift Deduction

Posted on October 22, 2012 by Jason McNeal

With all the ego, all the cross-talking, and aggressive posturing during the debates, you may find it surprising that both our presidential candidates agree on at least one thing – capping the charitable gift deduction is a good idea. As one might guess, non-profit groups – armed with studies that highlight how injurious such legislation would…

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Talking Missional and Relational But Walking Transactional

Posted on October 16, 2012 by Jason McNeal

Most advancement leaders talk a good game. Most can tell you that the primary driver behind giving is the donor’s interest in the institution’s mission and vision.  They can tell you that building meaningful relationships with donors whose values and interests align with the mission and vision of the institution is the most effective way…

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Preempting the Preemptive Major Gift

Posted on September 27, 2012 by Jason McNeal

A vice president for advancement and a president recently were on a solicitation visit with a donor.  The president is new to his position (less than a year) and the donor is a long-time supporter of this institution and is a major philanthropist in the region.  The vp and president were there to ask for…

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