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Category: Leadership

It’s All About The Donor, You, and . . . Who?

Posted on March 8, 2019March 10, 2019 by Jason McNeal

Just recently I was consulting with a university president when, in a moment of personal and professional transparency, he shared his lamentation that he had “gotten too close” to one of the institution’s most generous donors.   I asked him what he meant by that and here was his all-too-familiar story. “I’m not quite sure how…

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Every Donor Is An Exception

Posted on January 8, 2018 by Jason McNeal

Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.”  By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group.  Each of these identified…

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Best Practices or Best Thinking?

Posted on November 1, 2017 by Jason McNeal

As an advancement professional, you see the hackneyed phrase, “best practices” a ton.  Professional development opportunities tout the teaching of “best practices” for this advancement function or that one.  Members of your team may spend time benchmarking other shops to identify, “best practices.”  Perhaps even you have sought or are seeking the silver-bulleted “best practices”…

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3 Questions To Help Avoid “Ask Fever”

Posted on October 4, 2017 by Jason McNeal

Within the U.S. space industry, the term “go fever,” refers to the general idea that engineering teams sometimes rush to get a project completed or a program implemented without taking the appropriate time to assess problems or concerns.  “Go fever,” was identified as a contributing factor in both the Space Shuttle Challenger (1986) and Space…

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Inputs and Outcomes

Posted on May 30, 2017 by Jason McNeal

In the April 1, 2017 edition of The NonProfit Times, Mark Hrywna writes about the challenges and opportunities large nonprofit organizations face in keeping employees engaged and feeling valued.  In the article, Hrywna quotes Harry Johns, the President and CEO of the Alzheimer’s Association as follows: “The thing that’s most critical is engaging people in…

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Who Are You Making Comfortable?

Posted on April 9, 2017April 9, 2017 by Jason McNeal

We’ve all been in a social setting – perhaps a theatre prior to a performance – when a voice comes over the public address system and calmly states, “In the unlikely event of an emergency. . .”  Or, if you board a airplane, you will certainly hear the phrase, “In the unlikely event of a…

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Hiring the 25%

Posted on March 30, 2017 by Jason McNeal

One of the least-discussed, but germane mysteries of our advancement profession is the fact that too many gift officers shy away from asking prospective donors for specific gifts.  I’m not suggesting that gift officers are not receiving gifts.  But just about every institution I’ve worked with has someone (or more than 1) on the team…

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“Whatever Makes You Feel Good”

Posted on February 9, 2017July 23, 2025 by Jason McNeal

In all the years I’ve flown through Denver airport, I can’t recall ever having my shoes shined there. Earlier this week, though, I had a long layover and realized that my scruffy dress shoes were in desperate need of help.    As I waited my turn at one of the chairs, I looked around but…

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Why You Are Here Matters Most

Posted on February 7, 2017 by Jason McNeal

Over the past year, I’ve read two thought-provoking articles – “Donation Inflation,” by Toni Coleman in CASE Currents and “Unplanned Obsolescence,” by Paul Clolery in the NonProfit Times – which focus on different topics but speak to a similar root concern for the future of philanthropy in the U.S. In “Donation Inflation,” Coleman highlights the…

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Happy Anniversary

Posted on January 30, 2017 by Jason McNeal

You may complain regularly that your database is deficient, inaccurate, or misused (or all three!).  And because of your database shortcomings, you may get frustrated that you cannot consistently use it to improve and enhance your donor identification, solicitation, and stewardship. Here, though, is a database stewardship and solicitation strategy that all institutions can use…

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