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Category: Leadership

The 3 Most Critical Steps To Create Lasting Change

Posted on May 26, 2023April 4, 2023 by Jason McNeal

If your goal is to make your advancement program more effective. If your goal is to make your program more professional. If your goal is to raise significantly more money than you’ve done previously. If your goal is to engage your volunteers in activities they’ve never done before. If your goal is to create any…

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Tribes or Ecosystems

Posted on May 24, 2023April 4, 2023 by Jason McNeal

Brand tribes have been a buzz concept in marketing circles for a few years now. From a marketing perspective, tribes – or customer communities made up of like-minded people who gather together based on shared interests and brands and the values those brands project – represent an opportunity to efficiently engage and motivate a large…

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The Big Gift vs. The Best Gifts

Posted on May 22, 2023April 16, 2023 by Jason McNeal

We can be convinced that the solution to our problems must be in receiving the “big gift” from our wealthiest donor prospect.  Maybe for your institution that’s $25 million.  Maybe it’s $10 million.  Maybe its $1 million. For a time about 20 years ago, the idea of the “mega gift” and the people with the…

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The Agenda and The Work

Posted on May 19, 2023May 19, 2023 by Jason McNeal

“We can’t get our Board/Advisory Council/Volunteer Group to focus on consistently helping us with fundraising and giving.” I hear this complaint regularly from advancement leaders. And, then, I review the previous meeting agendas for the group and find: Too much reporting from institutional leaders, instead of time for question-asking and discussion; Too much quantitative data…

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More and Less

Posted on May 17, 2023May 14, 2023 by Jason McNeal

Everyone expects “more.” Each year, our annual fund goal increases.  Our new campaign will be the biggest ever.  The goal for the number of donors next year will be more than this year’s goal. Getting to “more,” though, often means focusing on less. If our annual fund goal is increasing, who are the small subset…

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Asking The Right Questions

Posted on May 13, 2023 by Jason McNeal

This past week Jason’s Blog broke. The specifics don’t matter much (mostly because, while I’m comfortable with technology,  I’m definitely not a techie and I still don’t fully understand what happened).  Just that the site went down, it was not a simple issue, and I didn’t know how to fix it.  So, it was time…

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Strolling vs. Scrolling

Posted on May 8, 2023May 7, 2023 by Jason McNeal

Humans are built to walk. Our walking ability not only provides us with the mobility to enjoy and govern our physical world in ways most other species can not, it also is a great form of exercise. Simply walking consistently produces a host of wonderful benefits including reducing body fat, enhancing memory, strengthening bones, lowering…

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Telling The Donor Story

Posted on May 3, 2023May 3, 2023 by Jason McNeal

Gift officers are notorious for attending Prospect Management meetings and recounting the biographies and histories of the donors to which they are assigned. Over and over again, they tell the stories of what has happened in the past with that donor that sets up the potential for the next gift. What if, instead of focusing…

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7 Degrees of Generosity

Posted on May 1, 2023April 30, 2023 by Jason McNeal

Here is a Human Generosity Scale I’ve been considering for some time.  It’s still in a draft form, but I thought I’d share this version: The model posits that there are 2 types of people who are unwilling to give – the Consciously Ungenerous and the Unconsciously Ungenerous. The difference is that the Consciously Ungenerous…

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Should Giving Be Easier?

Posted on April 28, 2023April 27, 2023 by Jason McNeal

A mere 25 years ago there wasn’t widespread adoption of email or internet technologies. Texting from mobile devices didn’t become popular until the early 2000s and smart mobile phones weren’t ubiquitous until later that decade. Email, the internet, texting, mobile devices. . . We have experienced tremendous technological advances over the last 25 years.  And, as…

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