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Category: Fundraising

2020 Philanthropy Predictions – Part II

Posted on January 7, 2010January 7, 2010 by Jason McNeal

Below is the second in a four-part series devoted to philanthropy predictions for the 2010-2019 decade.  The first three predictions in Part I focused on how technology will change our work over the next 10 years.  Part II below is focused on how donor expectations and the regulatory environment will impact our work. So, without…

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2020 Philanthropy Predictions – Part I

Posted on January 4, 2010January 3, 2010 by Jason McNeal

Welcome to 2010!  (Is that Two-thousand and Ten, Twenty-Ten, or Oh-Ten?)  Whatever the name, our new year and new decade are here. At the end of 2009 (i.e. last week), I promised a list of philanthropy predictions for the next decade so here goes!  I’m going to provide 10 predictions in total.  The first three…

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The Real Gift of Philanthropy

Posted on December 23, 2009December 23, 2009 by Jason McNeal

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams Most folk who work with donors think of themselves as “development officers” first and “philanthropic leaders” almost never.  I have become convinced, though, that capably serving in the field of development and…

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Going Quant While Staying Quaint

Posted on December 21, 2009December 20, 2009 by Jason McNeal

I have written and presented on the use of quantifiable performance measurements in the development profession for a number of years.   Having a thoughtfully-crafted set of quantifiable performance measurements is a simple, straightforward, and powerful way to encourage, assess, and reward effectiveness.  In general, most development professionals who care about their craft want to…

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Don’t Get Things Done in 2010

Posted on December 18, 2009December 17, 2009 by Jason McNeal

Marketing guru Seth Godin’s new free e-book, “What Matters Now” includes 70 different authors’ ideas on what we should be thinking about in 2010.  In the book Gina Trapani suggests that “getting things done isn’t the same as making things happen.”  I read this and thought of our work as development professionals and leaders. Too often…

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The Problem with “Sacrificial Giving”

Posted on December 14, 2009December 14, 2009 by Jason McNeal

“We need more donors who are willing to give sacrificially!”  This was a statement recently made to me by the CEO of a national non-profit.  I paused for a moment to think about how I might best respond.  “What would more sacrificial gifts do for your organization?” I asked. He couldn’t provide a good answer….

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The Gift Isosceles Trapezoid

Posted on December 9, 2009December 8, 2009 by Jason McNeal

The standard gift pyramid looks something like this: However, when development leaders sort through their database they often find their gift “pyramid” looking more like an “hourglass”: As this graphic suggests, many major gift pipelines are not as robust at the middle gift levels. Why is this the case? Two reasons: First, the annual fund…

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Good Money After Good

Posted on November 30, 2009November 29, 2009 by Jason McNeal

The news lately has been filled with stories of huge investments.  A few weeks ago we learned that Warren Buffett invested $26 billion to buy Burlington Northern Sante Fe railroad. And then last week the parents of Amazon.com founder, Jeff Bezos, announced a $10 million gift to the Fred Hutchison Cancer Research Center in Seattle….

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Where have the volunteers gone?

Posted on November 23, 2009November 22, 2009 by Jason McNeal

When asked to describe their work, many Major Gift Officers will respond something like, “to identify, cultivate, solicit, and steward major gift prospects.”   This perception of the MGO job description has become commonplace and I wish it wasn’t so. Why?  Primarily because the answer suggests that the MGO is the one who should be…

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Part IV – Measuring Success The Buffett Way

Posted on November 12, 2009 by Jason McNeal

This is the fourth and final entry in a series designed to question how development professionals (and others such as CEOs and Boards) should evaluate development effectiveness. If Warren Buffett were to assess the effectiveness of our development programs, what measures might he use? Below is my final answer to this question.  My first answer…

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