One of the first understandings an institution claims I need to have about them involves their uniqueness. It goes something like this: “Jason, we know you work with institutions and organizations across the country. But we are different here. Our institutional culture is different. This community is different. Our views on philanthropy are different. We…
Category: Fundraising
The Power of the Whisper
In college, I had a professor who, to get the attention of class and quiet the room, would whisper. After a few moments, every student would cease their talking and strain to listen to what the professor was softly saying. It was an effective way to gain the attention of the audience. It worked because…
Copy And Steal Everything
For those of you who practice the craft of development in the education arena, you are aware of CASE – the Council for Advancement and Support of Education. A fine and helpful organization. Because CASE conferences have been effective in disseminating good ideas and initiatives, the friendly joke within development circles in education is that…
Is A Culture of Philanthropy Really The Goal?
A common aim – usually unwritten – of advancement professionals is to “create a culture of philanthropy” within their institutions. The typical reason for this goal stems from a sense that board members and others with high giving capacity are not responding to the institution with a matching degree of generosity. I usually hear a…
The Believe First Rule
When soliciting a major gift prospect, it is best practice to engage only volunteers who already have made their commitment. This is the “Give First Rule.” Not only is this an ethical practice, but we know that modeling the giving process encourages others to respond favorably to a gift request. Development professionals smile when they…
Looking for an Accomplice
When we ask for advice, we are usually looking for an accomplice. – Marquis de la Grange I love this quote. It can be read as manipulative, but I choose not to. And yes, “accomplice,” does convey wrongdoing of some sort. But if not taken so literally, it can be read in a way that…
What Is A Gift?
We use the word everyday, but what does it mean? What, really, is a gift? Recently, Seth Godin blogging about Gifts, misunderstood, stated the following: A gift costs the giver something real. It might be cash (enough that we feel the pinch) but more likely it involves a sacrifice or a risk or an emotional…
Who’s In Your Hotel?
In the past few months, I’ve had 2 late night flights cancelled causing me to spend extra nights in cities not of my choosing. In each case, the airline provided me with a hotel voucher. As I checked into each hotel, I asked the front desk attendants if they wanted my loyalty number. It just…
Objects or Individuals
Some gift income reports I’ve read use the term, “giving units,” to describe donors. I’ve never much liked that terminology. Too cold and objectifying. Recently I read some fascinating research on community college presidents completed by Matt Thompson, a good friend and thoughtful higher education leader. Matt’s research re-introduced me to the concept of verstehen…
Gratitude Is Not Enough
A regular annual fund donor sends in a gift – a check for $1,000. Your organization promptly produces a gift receipt and sends a letter (either hard copy or electronic) expressing gratitude signed by the appropriate staff person. Is that it? Is that all that happens? Despite all the talk about “engaging donors,” I’m afraid…