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Category: Financial Aid

How Much Will You Invite Them To Give?

Posted on June 3, 2026May 31, 2026 by Jason McNeal

Not, how much do you think they will give. Not, how much capacity they have to give. Instead:  if you are willing to be on the hook for the responsibility (if they say “yes”) and the disappointment (if they say, “no”), how much will you invite them to give? And yes, I agree with Seth…

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On Being “Donor-Centered”

Posted on October 17, 2025 by Jason McNeal

Being a “donor-centered” advancement professional has never meant that we: consent to all scholarship awarding criteria proposed by the donor; adapt our investment policies because the donor believes another approach is better suited for their gift; accept every gift offered by the donor; treat the donor as a customer and behave as if, “the donor…

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The Greatest Con

Posted on July 30, 2025July 27, 2025 by Jason McNeal

It’s amazing how adapted human brains are to effortlessly catalogue each time we work hard, or we stay late, or we perform a task outside our job description, or we extend ourselves in some extra way. It’s equally amazing how adapted our brains are to minimize or forget altogether every time we loaf, or we…

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Control

Posted on July 25, 2025July 21, 2025 by Jason McNeal

The concept of control is important in leadership. But the application can be misapplied. Great leadership doesn’t control people. Great leadership doesn’t control processes and methods. Great leadership doesn’t “control and command.” Great leadership controls the environment and the climate. Great leadership controls the context and the inputs. Great leadership controls the team culture. When…

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The Problem With Generosity

Posted on July 16, 2025July 15, 2025 by Jason McNeal

The problem with generosity is not that it’s no good for our physical wellbeing, or that it’s no good for our emotional and mental health, or that it lowers our sense of happiness, or that it isn’t correlated with living longer. No, acting generously – even in small ways – does the exact opposite for…

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Brand Sentiment

Posted on April 11, 2025April 10, 2025 by Jason McNeal

The U.S. Stock Market can be intimidating. It can be hard to understand what it is and how it works, especially in times like these. The people who seem to know – financial talk show hosts and reporters, for example – tend to communicate in a different language.  They regularly use words like, “puts,” and…

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Separate, Secondary, and Supportive

Posted on July 29, 2024July 25, 2024 by Jason McNeal

With shrinking budget appropriations, challenging student demographics, and rising expenses, today’s public higher education institutions are looking to their foundations for more resources. As institutionally-related foundations seek to provide these resources, foundation board members should make certain that they are addressing 3 important questions: Separate.  Is our foundation-institution relationship appropriately separate? Secondary.  Does our board…

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Why “Boy Toys” Are Good

Posted on May 24, 2024 by Jason McNeal

We know that the acronym BOY (“Because of you”), is a compelling phrase in solicitations because it helps connect the prospective donor directly to the impact of the mission. “Because of you, we were able to graduate more students like Lauren. . .” “Because of you, we were able to help over 1,000 patients receive…

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“I don’t know.”

Posted on April 19, 2024 by Jason McNeal

I enjoy watching Denzel Washington act.  His character range is staggering and I can’t recall a character he’s played that I found unbelievable. Recently I watched, “The Equalizer 3,” where he stars as Robert McCall, a retired special operations officer turned vigilante righting wrongs against evil across the globe on behalf of the innocent and…

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The Question of Fear

Posted on April 10, 2024April 9, 2024 by Jason McNeal

Fear in the workplace is a corrosive, anti-productive emotion. It prompts us to assume bad motivations in others without evidence. It prompts us to tell others about our value/experience instead of listening for ways we can learn from them. It prompts us to remove ourselves when we should lean in and be heard. It prompts…

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