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Category: Constituency Service

How Others Feel

Posted on August 7, 2023August 6, 2023 by Jason McNeal

Perhaps one of Maya Angelou’s most well-known quotes is her wise sentence on interpersonal influence: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” During our firm’s Annual Conference this past weekend, our Gonser Gerber family recognized and thanked…

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How To Decide

Posted on July 12, 2023 by Jason McNeal

The most important part of leadership is deciding. Deciding which direction to go.  Deciding which choice to make.  Deciding what project not to put resources behind.  Deciding what idea not to pursue. But making decisions isn’t the most difficult part of deciding.  Each of us make decisions every day.  We have preferences.  We have interests. …

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Diffusion of Responsibility and Inviting a Gift

Posted on July 7, 2023April 27, 2023 by Jason McNeal

In the sociopsychology world, the concept of diffusion of responsibility is well studied and researched.  Basically, diffusion of responsibility suggests that when individuals are confronted with an emergency, they are less likely to help when there are more people around.  This diminution of helping behavior occurs because each of us believes others in the group…

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Donor Stewardship And Donor Engagement

Posted on June 19, 2023 by Jason McNeal

The practice of donor stewardship usually includes a variety of steps or phases that aim to move the donor from their most recent gift to a next gift sometime in the future.  Steps like the ones below are commonplace: Formal and timely gift acknowledgement and receipting; Personalized gratitude and thanking the donor for the gift;…

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A Higher Education ‘Feel Good’ Story With a Moral

Posted on June 16, 2023 by Jason McNeal

Recently, I read a news story about a woman who posted on social media about potentially missing out on a substantial scholarship offer from Maryville College in Tennessee. If you have yet to read the story, the basics are that student was going to need significant financial assistance to go the traditional 4-year college route. …

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“Yes” and “No” Are Overrated

Posted on June 9, 2023June 7, 2023 by Jason McNeal

“I’m writing to let you know that we will make the gift of $50,000.” “Unfortunately, we aren’t going to be able to give this year.” The first quote represents the wonderful news that the donor will give.  Yes!  This is a fantastic message to receive and we rejoice in receiving it. The second quote, on…

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2 Types of Meetings

Posted on May 31, 2023May 31, 2023 by Jason McNeal

Collaborative Meetings.  These meetings are designed to brainstorm together, to collectively create, to “bounce ideas off of each other.”  The purpose of these meetings is to involve others in the idea formation process. Responsive Meetings.  These meetings are designed to react to a proposal, to refine an idea, to improve a plan.  The purpose of…

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More and Less

Posted on May 17, 2023May 14, 2023 by Jason McNeal

Everyone expects “more.” Each year, our annual fund goal increases.  Our new campaign will be the biggest ever.  The goal for the number of donors next year will be more than this year’s goal. Getting to “more,” though, often means focusing on less. If our annual fund goal is increasing, who are the small subset…

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Strolling vs. Scrolling

Posted on May 8, 2023May 7, 2023 by Jason McNeal

Humans are built to walk. Our walking ability not only provides us with the mobility to enjoy and govern our physical world in ways most other species can not, it also is a great form of exercise. Simply walking consistently produces a host of wonderful benefits including reducing body fat, enhancing memory, strengthening bones, lowering…

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7 Degrees of Generosity

Posted on May 1, 2023April 30, 2023 by Jason McNeal

Here is a Human Generosity Scale I’ve been considering for some time.  It’s still in a draft form, but I thought I’d share this version: The model posits that there are 2 types of people who are unwilling to give – the Consciously Ungenerous and the Unconsciously Ungenerous. The difference is that the Consciously Ungenerous…

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