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Category: Constituency Service

“I don’t know.”

Posted on April 19, 2024 by Jason McNeal

I enjoy watching Denzel Washington act.  His character range is staggering and I can’t recall a character he’s played that I found unbelievable. Recently I watched, “The Equalizer 3,” where he stars as Robert McCall, a retired special operations officer turned vigilante righting wrongs against evil across the globe on behalf of the innocent and…

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5 Advancement Basics

Posted on April 12, 2024April 11, 2024 by Jason McNeal

Annual Giving – consistently invite donors to give in support of your cause/mission comprehensively; Constituent Relations – consistently engage volunteers to get others more involved with your cause/mission; Advancement Services – consistently produce standing reports that have clear and important purposes; Major Giving – consistently send creative and compelling messages that encourage donors to visit…

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The Question of Fear

Posted on April 10, 2024April 9, 2024 by Jason McNeal

Fear in the workplace is a corrosive, anti-productive emotion. It prompts us to assume bad motivations in others without evidence. It prompts us to tell others about our value/experience instead of listening for ways we can learn from them. It prompts us to remove ourselves when we should lean in and be heard. It prompts…

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The Agenda Or Bust!

Posted on April 8, 2024 by Jason McNeal

Employing a well-planned, written meeting agenda is critical to making progress, staying focused, and, making people feel valued enough not to waste their time. However, in some circumstances, deviating from a well-planned agenda is warranted. If a governing board is discussing the potential of moving forward with a major fundraising campaign, that topic is probably…

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Our Donors Don’t. . .

Posted on April 5, 2024 by Jason McNeal

. . . give to the annual fund. . . . care about giving levels or giving societies. . . . attend events. . . . respond to phone calls. . . . agree to face-to-face visits. It may, indeed, be true that, “our donors don’t,” do this or that.  The data may support our…

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On Being a Fanatic

Posted on April 1, 2024March 31, 2024 by Jason McNeal

The University of Tennessee men’s basketball team played yesterday in the “Elite Eight” of the NCAA Division I men’s basketball tournament – otherwise known as “March Madness.”  This means that out of 351 Division 1 men’s basketball programs, there are only eight teams left playing basketball.  And one will become the national champion. In the…

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Mission, Vision, and Values

Posted on March 29, 2024 by Jason McNeal

The words of our mission statement are less important than how consistently we use our mission to make budgetary decisions. The directions described in our vision statement are less important than how enthusiastically we use our vision to invite donors to give. The specific virtues expressed in our values statement are less important than how…

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The Decision-Making Process

Posted on March 27, 2024March 24, 2024 by Jason McNeal

Leaders have 3 types of decision-making approaches from which they can choose.  They can be: Leaders who allow others to make the decision. Leaders who make the decision without listening to the perspectives of others. Leaders who make the decision after listening to the perspectives of others. Let’s use the hiring of a gift officer…

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The Un-Asked Question About Campaign Readiness Studies

Posted on March 25, 2024March 24, 2024 by Jason McNeal

Our firm regularly helps institutions prepare for major, multi-year fundraising campaigns.  One of the most requested services we provide is what we call our Campaign Readiness Study. These studies are comprehensive, thorough, and typically include anywhere from 50-75 confidential interviews with the client’s most capable and engaged donors.  In addition, we review all kinds of…

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“You Should Run Your Business More Like a Nonprofit!”

Posted on March 22, 2024March 20, 2024 by Jason McNeal

It is fairly common to have smart, engaged volunteer Board members complain that our institutions should be “run more like a business!”  You may have even heard colleagues and administrative leaders at your institution sharing  similar sentiments. Perhaps that sentiment has merit. But, the reverse is also worth exploring.  What if a business was “run…

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