I’m teaching a class on “Annual and Major Gifts Fundraising,” this fall in the Master of Nonprofit Management program at Northpark University. For one of the textbooks, I’m using Asking, by Jerry Panas. As one would expect, it’s a great, spot-on, quick read. Jerry offers many, time-tested examples of how to go about the process…
Author: Jason McNeal
I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.
Virtual Opportunities
The whole world is on Facebook. Or at least it seems so. And the whole world is changing because of it – including how money is spent. Since early 2008, we know that the Great Recession impacted every aspect of our lives. From steep home price declines, to almost 10% unemployment, to staggering government debt…
Benchmarking and Uniqueness
One of the first understandings an institution claims I need to have about them involves their uniqueness. It goes something like this: “Jason, we know you work with institutions and organizations across the country. But we are different here. Our institutional culture is different. This community is different. Our views on philanthropy are different. We…
The Problem With Metrics
Performance metrics in development are important. CEOs and Board members want clear indicators which depict the value of our work. Savvy donors expect to see institutional efficiency. Even the government is poking around in the finances of non-profits like never before. However, we make a huge mistake when we make metrics our focus. Much like…
The Power of the Whisper
In college, I had a professor who, to get the attention of class and quiet the room, would whisper. After a few moments, every student would cease their talking and strain to listen to what the professor was softly saying. It was an effective way to gain the attention of the audience. It worked because…
Copy And Steal Everything
For those of you who practice the craft of development in the education arena, you are aware of CASE – the Council for Advancement and Support of Education. A fine and helpful organization. Because CASE conferences have been effective in disseminating good ideas and initiatives, the friendly joke within development circles in education is that…
Lack or Faith
“We don’t have the money to do that.” I hear this statement (or another variation on the theme – “we have too much on our plate already”) far too often. And it is almost never the reason why we don’t attempt a new direct mail strategy or make more visits on our most promising donors…
Is A Culture of Philanthropy Really The Goal?
A common aim – usually unwritten – of advancement professionals is to “create a culture of philanthropy” within their institutions. The typical reason for this goal stems from a sense that board members and others with high giving capacity are not responding to the institution with a matching degree of generosity. I usually hear a…
The 3 Appraisals
It’s not uncommon for a gift officer to tell me that she knows very well the organization’s major donors. When I happily follow-up this assertion with a few questions, I sometimes learn what is really “known” is the origin of the donor’s wealth and little else. In some instances, very little of import is understood…
3 New Relationships
When we attend conferences, we are often encouraged to “take home 3 good ideas and implement them.” If we do that, we are told, the conference will have been of high value. Focusing on the content to gather up 3 good ideas is fine for the short term. If the presenters and the content are…