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Author: Jason McNeal

I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.

Trusting Donors

Posted on June 13, 2011 by Jason McNeal

In development circles we don’t talk much about trust.  We when talk about donors we focus on words like “asking,” “strategies,” “engagement,” or “building relationships” (which, oddly, never seems to involve the concept of trust).   But we don’t regularly focus on the need for trust.  There are few, if any, conferences focused on “building…

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Slower Can Be Better

Posted on June 8, 2011 by Jason McNeal

Remember the sound of the dial-up modem? “eeeee-awwwwwww-eeeeeeeeee?”  For a major donor I interviewed recently, that sound was music to his ears. During the “dial-up” period of our internet life, you may also recall that new modems with faster and faster speeds were being introduced about every 2 months.  Everyone wanted to go faster so…

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Are Volunteers Worth The Effort?

Posted on June 5, 2011 by Jason McNeal

Recently, I listened as a well-respected higher education advancement leader say that using volunteers in the advancement function was mostly ineffective.  Today’s advancement shops, she argued, are staffed with professionals who are well-trained with specific skills making the use of volunteers obsolete. Even during campaigns, her position was that campaign cabinets and other volunteer groups…

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Mirror, Mirror, On The Wall, Who’s The Most Generous Of Them All?

Posted on May 26, 2011 by Jason McNeal

Recently, the Harvard Health Blog published a summary of a new study from Arizona State University that looked at how your friends influence the size of your waistline.  Turns out that humans are incredibly (and subconsciously) social beings who will “mirror” the behaviors of others naturally. One of the Arizona State researchers gave an example:…

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A Learning Opportunity: The Importance of the Board-Advancement Relationship

Posted on May 24, 2011 by Jason McNeal

The roles of your governing board or foundation board are not always easy ones to explain. Are the members of these boards simply supposed to be effective stewards of the institution, fulfilling their fiduciary responsibilities and protecting the value of the many assets of the institution?  Or, are the members supposed to be much more…

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5 Ways To Leave A Philanthropic Legacy

Posted on May 22, 2011 by Jason McNeal

Development leaders talk with donors each day about “leaving a legacy.”  Typically, this legacy talk involves a major or planned gift.  It may involve naming a building or establishing an endowment.  We position the gift as transformational for a program, a service, or our entire institution. Our “leaving a legacy” pitch can be very compelling….

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Are You Asking or Inviting?

Posted on May 16, 2011May 14, 2011 by Jason McNeal

Are you asking donors for something?  Or, are you inviting donors to participate in something? Asking suggests a power imbalance and that you hold the donor’s giving capacity in high esteem.  Inviting suggests a partnership and that you hold the donor in high esteem. Giving has significant benefits for both the giver and the recipient….

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3 Ways to Increase Your Fiscal Year End Giving Totals

Posted on May 11, 2011 by Jason McNeal

The fiscal year for many institutions is quickly coming to an close.  Like the calendar year end, the fiscal year end gives development leaders an opportunity to increase the giving urgency factor, especially in the annual giving program. “Give now so your gift can be counted,” is the overarching message. Every institution should create a…

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Are You Achieving Success or Significance?

Posted on May 8, 2011 by Jason McNeal

You can complete tasks and cross off items on your to-do list.  Success. You can implement an event that participants evaluate as a wonderful evening.  Success. You can accurately claim that giving to your institution over the last year increased by some huge percentage.  Success. But. But, while you may claim success, can you also…

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Why Millennials Give

Posted on May 3, 2011 by Jason McNeal

Why do Millennial donors give?  According to a new study just released by Achieve and Johnson, Grossnickle, and Associates, 3000 donors age 20-35 reported a preference to give to organizations with a compelling mission and in whom they trust.  Once they’ve made their decision to give, they prefer to make their gifts online. A couple…

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