Every institution that my firm, Gonser Gerber, works with has the same question when it comes to social media: How can facebook, Twitter, Google+, and other social media help us raise more money? Truth is, we are spending more time with our social networks – keeping content fresh, moderating discussions, etc. – and the energy…
Author: Jason McNeal
I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.
Getting What You Want By Giving What They Want
So our good friends at The National Marriage Project at the University of Virginia have released the findings from their latest national survey of marital happiness. They surveyed 1,400 married couples and found that the level of generosity – or the amount of give and take that goes on in the relationship – is a…
What Is Important To Your Donors?
There is a story of an art collector who had amassed a sizeable and valuable collection of art masterpieces – paintings, sculptures, and other art pieces. He had grown up without the privilege of formal education beyond high school and had worked to establish and build a successful business. By the time he was 55…
Giving Thanks and “Black-Eye Friday”
Thanksgiving is a wonderful holiday in theory. A day in which we pause collectively to reflect, commune, and return thanks for all the many blessings each of can count. For most people in North America, of course, we have much for which to be thankful. So, in theory, it’s an important holiday. Of course,…
Alleviating “Ask Fright”
We’ve all heard of stage fright – that fear that grips a performer when the lights come on and the audience is watching intently. A favorite method of alleviating stage fright is to take the focus off of yourself as the performer. Instead, acting coaches will encourage the performer to focus on the audience. “Imagine…
The Impact of Serial Tasking on Donor Engagement
Our pressurized, over-scheduled lives seem to demand efficiency in completing multiple items on our to-do list simultaneously. Whether it is sending an email, checking a website, and talking on the phone, it isn’t unusual to find that we are doing all of these tasks (and more) simultaneously. Most of us have convinced ourselves that multi-tasking…
Why a Donor-Centered Approach Is Wrong
Over the last decade, the concept of “donor-centered” fundraising has gained traction for institutions of all sizes. Books have been written on the topic and a Google search of the phrase turned up 364,000 results! The idea – that all institutional activities and behaviors should be concentrated and focused in ways that best serve donors…
Working On Vs.Working For
Do you focus more on what you are working on or what you are working for? What we are working on could be a mailing, setting up visits, getting prepared for Board meetings, etc. On the other hand, what we are working for are the big outcomes we are aiming to achieve. Strengthening our institutions…
The Rise of Fe-lanthropy
Recently, frogloop posted a story about the rise of the she-conomy. A story that should remind us that donors are not a monolithic category of people. Homogeneous groups, based on important variables, as well as all individuals, approach philanthropy differently. Our role as advancement leaders is to build the knowledge and capacity of our institutions…
How Generous Is Your Institution?
As development professionals, our work is focused on encouraging generosity in others. We rarely pause to assess (at least publicly) our institution’s level of generosity. I think we miss an important point when we go about our business in this way. Think about this: We tell our faculty/staff/doctors/etc. that the “family campaign” is important because…