When talking with Board members or other major donor prospects, we often use the words, “meaningful” and “personal” when describing the characteristics of the gift commitments we would like them to consider making. But, I find fewer and fewer advancement professionals who are using the word “sacrificial” when describing the types of major gift commitments…
Author: Jason McNeal
I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.
Time vs. Money
Many people shy away from the process of asking others for a financial gift. Interestingly, the level of trepidation usually is much lower when people are confronted with the task of asking someone to spend their time (and not their money) helping out a good cause. Based on the differential responses to these activities,…
So Who Wants Some “Cookies and Cream”?
You know, the ice cream flavor that regularly is voted as a favorite flavor of ice cream lovers everywhere. Do you know where this ice cream flavor was created? The University Dairy at South Dakota State University, in Brookings. This is only one of the fun reasons that effective advancement professionals should consider one of…
Do Bonuses Really Work?
Following a general trend in society and, specifically, a practice held up as productive in for-profit world, our advancement profession has been overrun in recent years with examples of bonuses for exemplary efforts. Sounds like a simple and logical proposition. “Let’s reward the folks who are doing the best work!” But, there is a basic…
Why our Definition of “Donor Research” Must Change
When your major gift colleague says, “I need more research on this prospect to have a better sense of his capacity,” what do you think she means? My strong suspicion is that you believe she is talking about quantifiable, database-driven, wealth-indicating research. Research that is done principally online and answers such questions as: How…
Avoiding the Leadership “Comb Over”
We’ve all seen it. The older man, clearly going bald, with extra-long strands of hair combed across the top of his head. With a part beginning just above one ear, he carefully orchestrates these long hairs until their ends find their way somewhere near his other ear. The comb over. When we see it, we…
Encouraging Others to Look Beyond The Blot
Take a normal sized, white-paged flip chart and, with a black magic marker, draw a round, big dot – about the size of your fist. Color it in fully. Now, ask people what they see. Most everyone will say they see a big, black dot. Almost no one will say anything about the large white…
Are you “of” or “for”?
What is your title? Assistant Director of Annual Giving? or Assistant Director for Annual Giving? Associate Vice President of Development? or Associate Vice President for Development? Vice President of Advancement? or Vice President for Advancement? You get the point. Little words – even those we regularly gloss over – can have a big impact on…
5 Inexpensive (And Better) Ways to Thank Your Donors
Extending thoughtful gratitude to donors is one of the most fundamental and yet under-utilized aspects of the gift cycle. As development professionals we invest a lot of time and resources in the identification of prospects, their cultivation and their solicitation. However, I would argue that the final phase of the gift cycle – stewardship –…
Why “You’re Doing It Wrong,” Is Wrong
Financial journalist Felix Salmon, recently wrote an opinion piece for Reuters entitled, “Philanthropy: You’re Doing It Wrong.” The blog is worth a read, if only because it clearly articulates wrong-headed concepts about how best to engage philanthropists. Allow me to highlight Salmon’s thesis as best I understand it. He is criticizing the “mega-philanthropists: the people who…