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Author: Jason McNeal

I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.

The 3 P’s of Discovery

Posted on December 13, 2015April 14, 2023 by Jason McNeal

“I finally have a visit scheduled with Dr. Smith for tomorrow!” This was the joyful exclamation made to me recently by a gift officer.  I smiled and congratulated him on the achievement.  Dr. Smith had been one of those prospects who made himself very slippery.  He was believed to have the capacity to make a…

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How Do You Expect Me To Give. . .?

Posted on November 26, 2015 by Jason McNeal

. . . when I still have student loans to pay? . . . when I don’t make much money? . . . when we haven’t received a raise in 3 years? You may think your most important job as an advancement professional in this situation is to address these questions directly and convince the…

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More Data or Different Data?

Posted on November 3, 2015 by Jason McNeal

Today, we have more donor and prospective donor data than at any time in history.  From wealth indicators to database analytics providing giving predictions, generating donor data can be as simple as conducting a google search or as complex as conducting a paid wealth screen.  All manner of donor data is ubiquitous and quite easy…

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Humility vs. Transformation

Posted on November 2, 2015November 2, 2015 by Jason McNeal

There are two forms of humility. A healthy humbleness emanates from an accurate self-perception that takes into account both your greater and lesser strengths.  It is rooted in the authentic recognition that you have distinctive as well as common characteristics when compared with others.  Healthy humility is supported by a genuine yet quiet confidence. When…

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Receiving vs. Creating Gifts

Posted on October 8, 2015 by Jason McNeal

You have two choices really:  either receive gifts from donors or create gift opportunities with donors. Far too many development offices are content to receive the gifts that donors give.  These programs are reactive, unplanned, and regularly receive less than they need for their most important priorities.  The gift receiving mentality is regularly accompanied by…

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Making A Real Difference: Moving Beyond “Metrics” to Strengthening a “Community of Giving”

Posted on September 27, 2015 by Jason McNeal

As a consultant, not a week of client work passes without someone, somewhere asking me about “metrics.”  This word, “metrics,” has come to be used in so many ways that it is beginning to be difficult to understand exactly what people mean when they bring up the topic.  For instance, metrics can mean, “a tool…

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Your Passion Matters

Posted on September 9, 2015September 9, 2015 by Jason McNeal

“Our alumni just don’t come back for Homecoming at our institution like they do at other places.” “We’ve never had a strong turn-out for our donor recognition event.” “Our Board members just don’t give like they should.  It hasn’t been part of our culture for our Board members to play a significant role in soliciting…

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The Diminishing Value of Answers

Posted on September 4, 2015 by Jason McNeal

It used to be that answers were power.  Answers were not only important, in and of themselves, but they represented something valuable – the capacity and the willingness to problem-solve.  If you had the answers, you would have the advantage, in part because you were better at problem-solving.  You would get the best scholarships to…

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Why Are You Asking?

Posted on August 23, 2015 by Jason McNeal

Don’t ask because you hope to get; Ask because you hope to give.   Don’t ask because performance metrics insist that you must; Ask because your passion for mission yearns to be shared.   Don’t ask because you have needs; Ask because you have a plan to meet needs.   Don’t ask because you’ve completed…

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Institutional Addictions

Posted on July 19, 2015 by Jason McNeal

We all understand the concept of addiction in individuals.  The idea is that an individual is caught in a web of bad decision-making that, even when the person understands the decisions they are making are bad for them, they still make them.  When a person is addicted, he or she will go to great lengths…

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