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Author: Jason McNeal

I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.

Receiving vs. Creating Gifts

Posted on October 8, 2015 by Jason McNeal

You have two choices really:  either receive gifts from donors or create gift opportunities with donors. Far too many development offices are content to receive the gifts that donors give.  These programs are reactive, unplanned, and regularly receive less than they need for their most important priorities.  The gift receiving mentality is regularly accompanied by…

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Making A Real Difference: Moving Beyond “Metrics” to Strengthening a “Community of Giving”

Posted on September 27, 2015 by Jason McNeal

As a consultant, not a week of client work passes without someone, somewhere asking me about “metrics.”  This word, “metrics,” has come to be used in so many ways that it is beginning to be difficult to understand exactly what people mean when they bring up the topic.  For instance, metrics can mean, “a tool…

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Your Passion Matters

Posted on September 9, 2015September 9, 2015 by Jason McNeal

“Our alumni just don’t come back for Homecoming at our institution like they do at other places.” “We’ve never had a strong turn-out for our donor recognition event.” “Our Board members just don’t give like they should.  It hasn’t been part of our culture for our Board members to play a significant role in soliciting…

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The Diminishing Value of Answers

Posted on September 4, 2015 by Jason McNeal

It used to be that answers were power.  Answers were not only important, in and of themselves, but they represented something valuable – the capacity and the willingness to problem-solve.  If you had the answers, you would have the advantage, in part because you were better at problem-solving.  You would get the best scholarships to…

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Why Are You Asking?

Posted on August 23, 2015 by Jason McNeal

Don’t ask because you hope to get; Ask because you hope to give.   Don’t ask because performance metrics insist that you must; Ask because your passion for mission yearns to be shared.   Don’t ask because you have needs; Ask because you have a plan to meet needs.   Don’t ask because you’ve completed…

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Institutional Addictions

Posted on July 19, 2015 by Jason McNeal

We all understand the concept of addiction in individuals.  The idea is that an individual is caught in a web of bad decision-making that, even when the person understands the decisions they are making are bad for them, they still make them.  When a person is addicted, he or she will go to great lengths…

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A Willingness To Be Transformed

Posted on July 12, 2015 by Jason McNeal

Your best donors are those who believe deeply in your mission.  They believe so sincerely that, in most instances, your most significant donors are those who encourage others to give as well.  Perhaps they host an event for your institution.  Or perhaps they speak publicly or privately about why they give.  Or perhaps, they are…

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5 Important Tasks of a “Working Board”

Posted on July 7, 2015July 7, 2015 by Jason McNeal

Occasionally, I confidently am told by education or non-profit governing board members that they serve on a “working board.”  This statement is most often uttered as the follow-up to another less self-confident admission – namely that the board is not one that focuses on the topic of philanthropy. During these conversations, I am reminded that…

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21 Advancement Truths

Posted on May 21, 2015 by Jason McNeal

The success of your ask was determined during the cultivation. Donors don’t give to institutions, they give through institutions. And they give through institutions to people they trust. Doing the fundamentals consistently is “the silver bullet.” Generous people don’t grow tired of giving, they grow tired of being solicited. When it is time to ask,…

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AIM To Communicate Effectively

Posted on May 12, 2015 by Jason McNeal

If your goal is to educate, engage, and delight more donors, friends, supporters, or funders through communication vehicles, ask yourself if the AIM of your message is on point.  For every written solicitation, every webpage, every special events invitation, every magazine article, and every newsletter story, etc., ask yourself if what you are communicating is:…

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