This week the U.S. House of Representatives and the Senate passed the much-discussed tax cut and reform bill, which focuses, primarily, on reducing corporate tax rates and re-organizing the individual tax code. In the charitable giving sector, non-profit leaders have expressed concerns that the greatly-increased standard tax deduction levels included in the bill – from…
Author: Jason McNeal
I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.
Best Practices or Best Thinking?
As an advancement professional, you see the hackneyed phrase, “best practices” a ton. Professional development opportunities tout the teaching of “best practices” for this advancement function or that one. Members of your team may spend time benchmarking other shops to identify, “best practices.” Perhaps even you have sought or are seeking the silver-bulleted “best practices”…
The Believability Factor in Campaigns
What makes a campaign successful? “It depends,” is a well-established, go-to answer for consultants, but that doesn’t mean it is an altogether unhelpful response. From leadership, to donor engagement, to giving history at the institution, successful campaigns do, in fact, “depend,” on numerous important variables. One variable, though not often discussed, is exceptionally predictive of…
Causes vs. Symptoms
I’ve been running now for about 10 years (actually, I jog, but that sounds 1980ish). Over those years, I’ve only experienced two injuries that were painful enough to sideline me this activity that I’ve grown to love. One of those injuries occurred about 8 years ago. It was a sharp pain on the outer side…
3 Ways Social Technologies Are Failing Development Efforts
I’ll start this post by professing that I am neither a technological luddite nor hypocrite. I value and gladly utilize technology – in all its forms. Heck, I’m communicating with you via a distributed, social technology that makes our large world wonderfully and magically small. Technologies, especially social technologies, such as social media, wikis, blogs,…
The Gift and The Giver
It’s easy to focus on “the gift.” What is the amount we are seeking? For what purpose? Over what period of time? We talk about the gift in strategy sessions, when we ask for it, and when we receive it – especially when we receive one of significance! We write proposals that answer the questions…
3 Questions To Help Avoid “Ask Fever”
Within the U.S. space industry, the term “go fever,” refers to the general idea that engineering teams sometimes rush to get a project completed or a program implemented without taking the appropriate time to assess problems or concerns. “Go fever,” was identified as a contributing factor in both the Space Shuttle Challenger (1986) and Space…
Inputs and Outcomes
In the April 1, 2017 edition of The NonProfit Times, Mark Hrywna writes about the challenges and opportunities large nonprofit organizations face in keeping employees engaged and feeling valued. In the article, Hrywna quotes Harry Johns, the President and CEO of the Alzheimer’s Association as follows: “The thing that’s most critical is engaging people in…
Who Are You Making Comfortable?
We’ve all been in a social setting – perhaps a theatre prior to a performance – when a voice comes over the public address system and calmly states, “In the unlikely event of an emergency. . .” Or, if you board a airplane, you will certainly hear the phrase, “In the unlikely event of a…
Hiring the 25%
One of the least-discussed, but germane mysteries of our advancement profession is the fact that too many gift officers shy away from asking prospective donors for specific gifts. I’m not suggesting that gift officers are not receiving gifts. But just about every institution I’ve worked with has someone (or more than 1) on the team…