Note: This post is part III of a series of III in which I identify 3 separate fund raising myths that make us less productive. The first installment in this series focused on the myth of donors giving only (or substantially more) for restricted purposes. The second post discussed the myth that case statements which focus…
Author: Jason McNeal
I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.
The 3 Most Damaging Fund Raising Myths – Part II
Note: This post is part II of a series of III in which I will identify 3 separate fund raising myths that make us less productive. The first installment in this series focused on the myth of donors giving only (or substantially more) for restricted purposes. This second post springboards off that myth and highlights the…
The 3 Most Damaging Fund Raising Myths – Part I
Note: Over the next few posts, I will identify 3 separate fund raising myths that make us less productive. This is Part I of III. Fund raising myths abound. People who have not been called into our noble profession will regularly (and perhaps disdainfully) inquire of us, “how can you ask other people for…
From Conduit to Conductor
If you are a successful gift officer, you might view your role as a bit like a conduit – a connector that weds donor interests with the needs of your institution. The best gift officers have carefully crafted questions and strategies designed to engage prospective donors so that deep understanding of values, beliefs, and interests…
A Hypothetical Letter to a Non-Profit Board Member
Dear Board Member: I am back in my office having just completed our most recent Board meeting. As I reflect on our work together in support of our institution’s mission and vision, a number of thoughts are occurring to me. The most important of these thoughts, I believe, involve offering my sincere thanks and an…
The Tyranny of Knowing
What do you know about your work? I mean, really know? The reality is that we all believe we know a lot more than we actually do. In fact, in all facets of life, we walk through situations believing we have more knowledge than we do. It’s part of being human. Each day our brains…
Making the Invitation
If there is one word in our work that captures people’s imagination and interest more than, “asking,” I don’t know what it is. Gift officers are conditioned to talk unremittingly about “making the ask,” presidents and CEOs wonder if they are “asking” enough and for enough, Board members want the development team to “ask” more,…
Do Not Solicit
Recently, I was with a client and we stumbled upon my donor record in their database. “Do Not Solicit,” it read. “That’s interesting,” I observed. “Why would you have me classified as a “do not solicit?” “Well,” came the response, “we didn’t want you to receive all our phonathon calls and direct mail solicitations. ….
Guilt or Grace
Which culture characteristic animates your advancement team’s efforts? While there are a number of ways to assess team culture, assessing your team’s placement on the “Guilt or Grace Continuum” can lead to helpful understandings. In the Guilt Culture, the fundamental assumption is that an organization gets better when problems or gaps in performance are identified…
3 Differences Between Nonprofit and For-Profit Boards
Nonprofit organizations, including colleges, universities, and schools, seek financially-successful, influential, and generous individuals to serve as governing board members. In seeking individuals who fit this profile, nonprofits will regularly pull from a pool of successful for-profit leaders. Not only do many leaders in the for-profit world have access to significant financial resources, they also can…