Perhaps one of Maya Angelou’s most well-known quotes is her wise sentence on interpersonal influence: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” During our firm’s Annual Conference this past weekend, our Gonser Gerber family recognized and thanked…
Author: Jason McNeal
Open or Closed
“Open” people are the ones you should be spending the bulk of your time engaging as an advancement professional. People who are open are learners. They are interested in ways to make tomorrow better than today. They are willing to charitably invest in others who are working to make tomorrow better than today. “Closed” people…
Chasing Income
The business minded folks in our institutions view gifts as income. Sometimes they don’t like to make concrete decisions with budgets based on potential gifts (i.e., the annual fund) because they view gifts as “soft income.” “Perhaps,” the thinking goes, “that income won’t materialize so it’s safer not to make plans with it in mind.”…
“The hardest money to raise.”
The story is that “unrestricted” or “where needed most” or “comprehensive giving” is the most difficult money to raise. It’s the story we tell ourselves in meetings. It’s the story we tell our colleagues and bosses and Board members. It’s the story we hear at professional development conferences. But, why is this the story? The…
Which Goal Leads To The Best Outcome?
A donor has been making generous annual gifts consistently for years. Then, 3 years ago, the giving abruptly stops. No one on the team has a clear understanding why this donor stopped giving. You decide to reach out to this donor and see if you can set up a visit. The donor agrees. What would…
How To Decide
The most important part of leadership is deciding. Deciding which direction to go. Deciding which choice to make. Deciding what project not to put resources behind. Deciding what idea not to pursue. But making decisions isn’t the most difficult part of deciding. Each of us make decisions every day. We have preferences. We have interests. …
Marketing Your Annual Fund
Development leaders often make the case that donors aren’t eager to give to the annual fund because its not compelling to support “keeping the lights on.” But, donors aren’t ceasing their giving to your annual fund because they want to, “give to something specific” instead. Or, because your annual fund, “is a black hole.” Or,…
Diffusion of Responsibility and Inviting a Gift
In the sociopsychology world, the concept of diffusion of responsibility is well studied and researched. Basically, diffusion of responsibility suggests that when individuals are confronted with an emergency, they are less likely to help when there are more people around. This diminution of helping behavior occurs because each of us believes others in the group…
A Fresh Approach to Board Engagement
Board member engagement can be a tricky business. While we want (and need) the engagement of Board members in some ways (think opening the door to a generous friend), we don’t need (or want) their engagement in other ways (think telling you who to hire). We know, though, that appropriate Board engagement is healthy and…
Wanting More
Most of us want more of something. More dollars raised. More donors. More attendees at our signature event. More effectiveness. More communication. More quiet time. More peace. More time to think. More. . . something. Wanting more is natural for humans. It’s in our DNA. And, for teams of humans with an identified purpose, wanting…