To raise more money, my guess is that you could most likely invite current major gifts more often.
You could most likely draft a more compelling case for support.
You could most likely recruit Board and volunteer leaders who have more generous giving histories.
You could most likely implement a better communications strategy and invite more planned gifts.
In fact, there is probably a number of changes you could make that would help you raise more money. But, the very first step to raising more money is far simpler.
Implement an annual giving calendar that delivers direct mail, email, giving day, and phone strategies at the same time each year.
Implement a special events calendar that hosts the same events each year.
Create traditions that help donors – year after year after year – become consistent with their giving.
If we want to raise more money, our first step is to stop confusing our donors.
