We’re not inviting people to give as much as we are inviting them to actualize their support.
We’re not inviting people to attend an event as much as we are seeking to strengthen their sense of belonging.
We’re not inviting people to respond to our social media posts as much as we are inviting them to foster connection.
We’re not inviting people to volunteer as much as we are inviting them to enhance a network of like-minded people that care.
We call ourselves development professionals, advancement professionals, or marketing and communications professionals.
But those titles can wholly miss the point. Creating community – that’s, actually, what we do.