If an advancement team is raising $1.5 million for their annual fund on a goal of $1.5 million, we might observe, “that’s good – they’ve met their goal.” It doesn’t seem like they are doing anything outstanding, but they are doing what is expected.
This is the “how high” question. How high did we get toward reaching our goal?
But, when we realize that 5 years ago, that same institution was raising $250,000 for their annual fund and now, they are raising $1.5 million, we might say, “Wow! That is incredible growth and impact!”
That is the “how far” question. How far have we come over time?
We should be asking both regularly if we want to more clearly understand and celebrate our efforts and impact.
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