As an advancement professional, you might have planned a very compelling message to distribute by email and social media today – both to recapture past donors and invite gifts from first-time donors.
Perhaps you have in mind a message that includes a student or participant story. Perhaps you have information about impact you want to share. Perhaps there is a new and successful program you want to highlight.
But, here’s the reality: Today is the last day. The final day for a donor to make a charitable gift and have it count as part of the 2025 tax year. And, you’ve sent those mission-centered messages all year.
Today, on this final day of annual giving, what about attempting to capture the attention of your donors in a more whimsical and creative way.
Something like:
“Subject: A Note From January 1, 2026
Greetings from _______ – yes, it’s us, just a day in the future!
We are emailing to thank you for helping us start the year with the resources to bring hope and opportunity to all those we serve.
If you haven’t made your final 2025 gift, please do so before midnight.
There is still time to make an impact. Help us make tomorrow truly better than today.
Give Now”
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P.S. Thank you for all you do as an advancement professional to make our world better. As we wind down 2025, good luck with your final outreaches and invitations to encourage more generosity from more people.
