Seeking answers to strategy exceptions can be helpful.
For example, if our strategy is to establish visits with each Board member and invite their gift in support of our newly-approved multi-year, comprehensive campaign, it becomes helpful to agree on how our strategy might change for Board members who have already given this year versus Board members who have yet to give this year.
However, it’s also important to realize when seeking answers to strategy exceptions is unhelpful.
For example, if someone asks, “Should we engage our Board members now or wait since they have given so much of their time and some complain that we ask them for money too often?”
Offering a strategy question that includes the phrase “. . . but, what about. . .” can be helpful.
However, it can also be a delaying tactic or avoidance mechanism.
Advancement success can hinge on recognizing the difference.
