No one can predict with complete accuracy who will make the next $1,000+ gift to your institution. But, we can confidently predict that our total number of $1,000+ donors will increase from year to year when we implement a thoughtful plan to specifically invite more people to give at that level.
No one can predict with complete accuracy who from our invite list will, ultimately, attend our special event. But, we can confidently predict that our total number of attendees will increase if we specifically engage and educate influential volunteers to personally follow-up with those who have been invited.
No one can predict with complete accuracy who will provide your institution with the next $1 million+ estate gift. But, we can confidently predict that our total number of estate gifts will increase over time when we communicate consistently about the donor benefits of planned giving.
It’s easy to get distracted by analyzing results at an individual level.
Healthy advancement programs analyze results at the population level.
