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Whose Needs Are We Serving?

Posted on September 1, 2025 by Jason McNeal

When we decide to hold our annual donor stewardship event on a day that makes travel inconvenient for a significant portion of our donor base, whose needs are we serving?

When we arrive late for a standing prospect management meeting and keep the other gift officers and team members waiting, whose needs are we serving?

When we spend time with our child or partner in an activity that is our favorite, whose needs are we serving?

When we continually delay making the outreach calls to major donor prospects, whose needs are we serving?

We can be exceptionally busy, active, and engaged with others and with our work.

We can run ourselves down, become exhausted, frazzled, and even burned-out completely.

And we can do all this while also being focused on serving our own needs.  We just don’t like to admit it.

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