All great advancement work is about reminding people.
Reminding alumni of the life-directing experiences they had while on campus those many years ago.
Reminding former patients of the life-saving care and hope they received when their health was uncertain.
Reminding parents of their children’s new and affirming joys when introduced to culture, music, faith, sports, or arts.
Reminding business leaders of the importance of a growing and vibrant community.
Reminding those who have more that helping those who have less is a virtue.
Reminding young people that even modest support for important causes helps make tomorrow a little better than today.
Reminding older folks that we all have the obligation to leave the world just a little better than we experienced.
Reminding everyone of the goodness of giving and sharing with others beyond our families.
The world may remind people of their fear, anger, frustration, anxiety, and fragility.
But we have the awesome opportunity to remind them of their hopefulness, empathy, connectedness, gratitude, and joy.
Great advancement work isn’t about convincing people.
It’s about reminding them of their own experiences and beliefs that inspire them to act generously.
