It doesn’t matter how elevated a donor’s wealth screen score is.
It doesn’t matter how generous a donor’s giving history with your institution is.
It doesn’t matter if a donor attends every event you hold.
It doesn’t matter how passionately a donor has previously championed your mission to others.
If we invite this donor to give based on our needs, our convenience, our goals, or using our jargon, we will lose their interest and support. Perhaps slowly. But surely.
But, when we consistently invite this donor to join us on a joyful journey to help others, to save lives, to enhance community, to make the world better tomorrow than it is today, we will increase their interest and support. Perhaps slowly. But surely.
Taking donors for granted is most easily seen in the manner we invite their giving. We can either be creative, mission-focused, and inspiring. Or, we can lose their support.
