Giving Through

My friend and consulting colleague, Jim Langley, likes to talk about the principle of “giving through.”  Here is a simple question for you to consider:

Do you ask your donors to give to your institution?

Or. . .

Do you ask your donors to give through your institution to your students, patients, clients, etc?

Simple, yes.  But the answer to this question helps shine a light on how you view the work and how generously donors and prospective donors will respond to your appeals.  Analyze how you ask others to give.  You might be surprised at what you find.

When it becomes less about us and more about serving and those we serve, we all enjoy blessings.



  1. That’s a great way to phrase it. Reminding everyone that the focus should be on serving people and not just collecting money. 🙂

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