In the second part of the Urban Legends of Fundraising, I talked about how asking for a major gift was similar to asking a girl to marry. In both instances you have the best opportunity for an affirming response when: you don’t ask too soon in the relationship; you both know the ask is coming…
Month: October 2009
Caught vs. Taught
According to Bersin and Associates, companies and organizations are spending well over $50 billion per year on formalized professional development programs for employees. These programs are designed to teach everything from basic computer skills to nuanced leadership strategies. Why do organizations make such huge investments in their employees? In large measure it is because they…
Value-Added Discovery Calls
Clients regularly ask me what they should be accomplishing during major donor prospect discovery calls. Most understand that leaving a discovery visit with a clearer sense of financial capacity and a gauge of closeness to the institution are important. However, many clients want to know the other areas that are important to probe. In addition…