What percentage of your database have never made a gift? Why haven’t they given to you? A few years ago, a report from the Economic and Social Research Council and the National Council for Voluntary Organizations, both of the United Kingdom, suggested the following reasons why people may not make a charitable gift: Denial of…
Month: September 2009
The 2 Things That Really Impact How Much Money You Can Raise
Institutions of all sizes spend lots of money to test the feasibility of conducting fundraising efforts. Reports, which are sometimes encyclopedic in size, are generated with all sorts of data attached (some helpful, some not-so-much) to help answer a simple question: How much money can we raise? But when you get right down to it,…
Donor Stewardship – The Integrative Way
Saying thank you to a leadership donor – and doing it well – is not always easy. First, you have to say it in a way that is meaningful for the donor. Second, you have to do it in a way that doesn’t break the bank! Recently, I was visiting with a donor stewardship director…