Browsing the archives for the Social media tag

Virtual Opportunities

The whole world is on Facebook.  Or at least it seems so. And the whole world is changing because of it – including how money is spent.  Since early 2008, we know that the Great Recession impacted every aspect of our lives.  From steep home price declines, to almost 10% unemployment, to staggering government debt […]

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Social Media Engagement Changes Everything. . . Except Engagement

I regularly get asked about social media donor engagement strategies as if social media (facebook, twitter, Google Buzz, etc.) is somehow so different from other mediums of communication so as to change the fundamentals of human-to-human interaction. True, the social media technologies provide free, powerful tools to reach, inform, interest, and engage almost endless numbers […]

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