Browsing the archives for the Pepsi Refresh Project tag

Why Pepsi Will Refresh Nothing

Have you been following the Pepsi Refresh Project?  It’s the latest in a line of cause marketing strategies in which Pepsi is planning to pay out $20 million in grants of $5,000, $25,000, $50,000, and $250,000.  Submit your idea online and then watch the vote totals go up.  If your idea is a popular choice […]