Browsing the archives for the major gift officers tag

Who Are You Making Comfortable?

We’ve all been in a social setting – perhaps a theatre prior to a performance – when a voice comes over the public address system and calmly states, “In the unlikely event of an emergency. . .”  Or, if you board a airplane, you will certainly hear the phrase, “In the unlikely event of a […]

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Hiring the 25%

One of the least-discussed, but germane mysteries of our advancement profession is the fact that too many gift officers shy away from asking prospective donors for specific gifts.  I’m not suggesting that gift officers are not receiving gifts.  But just about every institution I’ve worked with has someone (or more than 1) on the team […]

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What They Will Do

Far too often I witness strategy discussions about major gift donors and prospects that leap too quickly to observations focused on what a particular donor “will do,” in terms of his or her gift amount. The conversation plays out something like this.  The Associate Vice President (or whoever supervises the Major Gift Officer) asks in […]

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Do Dollars Matter?

Recently at a CASE conference, I heard a presentation in which the following statement about performance metrics for MGOs was made: If you create and track MGO metrics for visits, moves, and proposals (asks), you don’t need a metric for dollars raised.  The gift income will be a natural consequence of the activity of the […]

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Where have the volunteers gone?

When asked to describe their work, many Major Gift Officers will respond something like, “to identify, cultivate, solicit, and steward major gift prospects.”   This perception of the MGO job description has become commonplace and I wish it wasn’t so. Why?  Primarily because the answer suggests that the MGO is the one who should be […]

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