Browsing the archives for the major gift officers tag
Recently at a CASE conference, I heard a presentation in which the following statement about performance metrics for MGOs was made: If you create and track MGO metrics for visits, moves, and proposals (asks), you don’t need a metric for dollars raised. The gift income will be a natural consequence of the activity of the [...]
When asked to describe their work, many Major Gift Officers will respond something like, “to identify, cultivate, solicit, and steward major gift prospects.” This perception of the MGO job description has become commonplace and I wish it wasn’t so. Why? Primarily because the answer suggests that the MGO is the one who should be [...]
