“We need more donors who are willing to give sacrificially!” This was a statement recently made to me by the CEO of a national non-profit. I paused for a moment to think about how I might best respond. “What would more sacrificial gifts do for your organization?” I asked. He couldn’t provide a good answer….
Tag: fundraising relationships
The Courtship of Donors
In the second part of the Urban Legends of Fundraising, I talked about how asking for a major gift was similar to asking a girl to marry. In both instances you have the best opportunity for an affirming response when: you don’t ask too soon in the relationship; you both know the ask is coming…
The Urban Legends of Fundraising – Part II of III
Urban legend – An urban legend, urban myth, or urban tale is a form of modern folklore consisting of stories thought to be factual by those circulating them. (Wikipedia) In part II of our three-part series, I am focusing on the “It’s All About The Ask” Urban Legend. Specifically, this Urban Legend purports that fundraisers…