A regular annual fund donor sends in a gift – a check for $1,000. Your organization promptly produces a gift receipt and sends a letter (either hard copy or electronic) expressing gratitude signed by the appropriate staff person. Is that it? Is that all that happens? Despite all the talk about “engaging donors,” I’m afraid…
Tag: donor stewarship
Donor Stewardship – The Integrative Way
Saying thank you to a leadership donor – and doing it well – is not always easy. First, you have to say it in a way that is meaningful for the donor. Second, you have to do it in a way that doesn’t break the bank! Recently, I was visiting with a donor stewardship director…