Browsing the archives for the Donor Engagement tag

Social Media Engagement Changes Everything. . . Except Engagement

I regularly get asked about social media donor engagement strategies as if social media (facebook, twitter, Google Buzz, etc.) is somehow so different from other mediums of communication so as to change the fundamentals of human-to-human interaction. True, the social media technologies provide free, powerful tools to reach, inform, interest, and engage almost endless numbers [...]

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